Google AdWords: How It Works for Business Advertisement & All You Need To Know

What Is Ad Rank

Your Ad Rank refers to the placement of your advertisment on Google Search Engine Results Page (SERP). The online advertising system works like a live auction where there is a “bid” in getting to a particular spot of the SERP.

The Ad Rank is dependent on the competition wherein the bid of the other advertisers also play a huge factor. There are two (2) factors that can determine your ads actual position on Google search results page.