Google AdWords: How It Works for Business Advertisement & All You Need To Know

Here’s How Advertisements appear on Google

As mentioned earlier, ads appear on Google based on the target keywords set by the advertiser. If your ads is about “cooking vegan dishes”, it won’t appear on searches for sports and other unrelated fields like mass media, computer and technology, financial marketing, etc.

Aside from knowing what is AdWords and how it works, it is also important to know about the Ad Rank which we will discuss on the next page.