Google AdWords: How It Works for Business Advertisement & All You Need To Know

Why Both Your Ads & Services Must Attract Visitors

It should be a goal that both your ads and the services you offer must attract the visitors to avoid wasting a lot of money. If you rank on the first five ads in Google Search Engine Results Pag (SERP) and you gained a lot of site visitors, you will have to pay Google for every site visit or click on your ads.

Thus, if there are a lot of clicks but the site visitors often leave your website without availing your products and services, it could turn to huge losses for advertising.