Jimmy Choo: Shoe Craftsmanship From Malaysia To The World

Choo has become a global brand by the turn of century. Prominent people from around the world have been wearing his creations. Then, the business expanded to handbags and other accessories.

However, behind the success of the business, Choo and Mellon were having conflicts regarding the direction they wanted to take. For the shoe designer, quality is the priority and not the quantity of the shoes they make.