My Heart Will Go On: The Big Role This Theme Song Played for ‘Titanic’

Tommy Mottola, the then-head of Sony Music Entertainment, claimed that the song was conceptualized as a “powerful marketing tool. There were preconceive thoughts that the movie might not be a successful one and so it needed a boost through a theme song. Though the assumption that the movie will flop did not happen definitely, the song played a major role in lifting the ticket sales.