Google AdWords: How It Works for Business Advertisement & All You Need To Know

Factor 1 – Your Maximum Bid

As mentioned earlier, getting to a desired Ad Rank or the placement of your ads on Google Search Engine Results Page (SERP) is like joining a live auction sale. There is a bidding and there are countless bids thus the offers of your competitors for the said target keyword matter.

Your “Maximum Bid” works like your final bet for the position your desire for your ads on the SERP. It refers to the maximum amount that you are willing to pay Google in every click of your ads.