Tamagotchi: History Of The 90s Digital Pet That Gained Worldwide Fame

The toy gained worldwide popularity as its sales increased to more than 70 million by September across Japan, China, Europe and the United States. “When Tamagotchi was first released, it was marketed to girls—really aggressively. There’s all kinds of assumptions about who wants to do caretaking play that aren’t necessarily born out,” cultural historian Carly Kocurek said.