Google AdWords: How It Works for Business Advertisement & All You Need To Know

Factor 2 – Your Ads’ Quality Score

The “Quality Score” of your ads is important. It refers to how optimized your advertisment is, the quality of your landing page, the expected click-through-rate (CTR), and the relevance of your ads to the searches that people make online.

The better your ad rank is, the higher of your chance for your ad to be on the excellent and most desired sports in Google SERPs. Google also gives discounts on ads.