Google AdWords: How It Works for Business Advertisement & All You Need To Know

Make Sure To Consider the Important Factors in Advertising

To avoid huge monetary losses due to having countless clicks but not successfully turning site visitors into customer, it is important to consider the five factors that play important roles in the cost of each click of your ad.

Here are the five (5) important factors that you should consider:

• keyword competition
• average monthly budget
• maximum bid and ad rank
• CTR
• quality score of keywords

Targeting a high-volum keyword may mean lots of searches and clicks in a month. It is equivalent to lots of money you need to pay Google. Meanwhile, there is a way to make sure that you can handle all the clicks you must pay Google for.